It sounds like an incredibly simple question to answer, but you have to wonder if everyone gets it.  Recently our company has been helping transition an elderly woman from a large assisted living program to a smaller one.  Why?  Because staff in the larger program have been abusive, even face-timing from this resident’s room as the resident was physically assaulted with a towel.  You have to wonder if some get what being true to the mission means.  This includes staff members who need to show compassion and owners who need to invest heavily into abuse and neglect prevention training.

At the same time, conglomerates are popping up all over the place building and developing powerfully effective assisted living, specialty hospitals and other long-term care initiatives.  Many smaller programs from adult day care to group living are also spanning the American landscape.  And guess what, we need them!  However, we also need these developers to take seriously what it means to accept the total care and supervision of a vulnerable adult.

Accordingly, the question of being true to the mission is directly tied to the extent our work and investment get beyond making money.  Being true to the mission means that our decision making process – from construction to giving our first shower – which impacts the entire business, demonstrates a commitment to providing the highest quality services.

This is demonstrated in:

  1. Employing and appointing only the highest qualified personnel
  2. Advertising with integrity
  3. Being focused on infrastructural and programmatic requirements – This helps to put in place real safeguards that assure quality care delivery
  4. Making regulatory compliance a priority
  5. Developing relationships that are of the highest benefit for the business; not simply to pass earnings around to friends and family
  6. Selecting the most competent vendors to serve the needs of those whose care we execute

Being true to the mission involves a bit of stepping outside of self and ensuring decisions reflect what is best for the care recipient.  The earlier this wisdom is manifest in ownership, the greater the likelihood families can trust this vision.  This vision in care business development is only trustworthy when owners are true to the mission of focusing on the human first, the earnings second!

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  1. Ike Wagner says:

    This is spot on. I’ve worked with many and attended many planning sessions and money dominates, not principles of care. You guys are great innovators in bringing awareness to critical areas like this. – Ike Wagner

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